Customer Data

As AI agents take on larger roles in online commerce, businesses are rethinking how they verify identity, detect fraud, and determine who is making a purchase.

Digital advertising can track clicks in real time, but many businesses still struggle to connect campaigns to offline purchases, appointments, and store visits. New attribution tools aim to close that gap.

Agentic AI is pushing commerce beyond chatbots, requiring brands to rethink discovery, loyalty, and how customer data drives engagement.

Nimble’s unified marketing platform aims to help SMBs replace bloated email and CRM tools with a single system for managing campaigns, contacts, and customer engagement.

Privacy and data trust now define customer loyalty. In this exclusive interview, PwC’s George Korizis explains what brands must do to earn confidence in a privacy-first era.

Retailers are using Leap and Endear to turn physical stores into relationship-building hubs, unifying customer insight across channels and strengthening loyalty through data-driven clienteling and more personalized in-store engagement.

A growing wave of attacks on SaaS CRM platforms is overwhelming outdated cybersecurity defenses. AppOmni’s Zero Trust Bridge aims to turn these vulnerable systems into proactive sources of real-time threat intelligence.

A frustrated customer on hold, an agent juggling dozens of cases, a conversation that could go wrong in seconds. AI is stepping in to turn tense moments into seamless, personalized interactions that leave customers feeling valued.

Pipedrive’s new tool helps small business sales teams prioritize leads, automate prospecting, and focus on the most promising opportunities in real time.

Netigate’s Ask AI utilizes generative AI to enable businesses to quickly analyze large volumes of customer and employee feedback. The platform surfaces actionable insights that improve satisfaction, reduce churn, and support strategic decision-making.

A CRM is more than a tech upgrade; it’s a strategic shift that breaks down silos, boosts productivity, and empowers smaller teams to operate like enterprise players.

Composable commerce's modular approach allows companies to integrate various independent technologies best suited to their unique needs. Unlike headless architecture, it does not require much back-end maintenance.

When marketing, sales, and service align, real ROI follows. The challenge is to provide timely and relevant messages with offers to customers in targeted campaigns.

Wildfire Systems has expanded its e-commerce platform with a branded shopping portal that delivers cashback, personalized deals, and turnkey retail media solutions to power loyalty and rewards programs.