CRM

Companies don't need perfect CRM data to benefit from AI. Research suggests success depends more on process discipline, focused use cases, and organizational readiness than pristine datasets.

Brands may be unknowingly creating customer experience red flags through disconnected support, poor communication, and automation that lacks empathy.

Coevera is challenging conventional CRM thinking with an open-source MCP strategy focused on interoperability, flexibility, and salesperson support.

For some consumers, AI offers a more comfortable way to ask sensitive questions, challenging traditional assumptions about trust and customer support.

As AI agents take on larger roles in online commerce, businesses are rethinking how they verify identity, detect fraud, and determine who is making a purchase.

Digital advertising can track clicks in real time, but many businesses still struggle to connect campaigns to offline purchases, appointments, and store visits. New attribution tools aim to close that gap.

Revenue teams are investing in AI-driven workflows, but fragmented systems are forcing harder decisions about integration, data, and long-term strategy.

Adobe is targeting the AI control layer for customer experience, linking creative tools, data, and workflows as enterprises face scaling challenges.

Enterprise AI adoption is accelerating, but trust gaps are slowing progress. Procurement is emerging as a key test case, where orchestration drives efficiency while workforce readiness lags behind.

Many businesses still treat public relations as a shortcut to instant visibility, but success depends on aligning expectations with execution — and proving how PR drives measurable results.

AI is helping customer service teams work faster, but poor coordination between systems is preventing those gains from reducing workloads.

Employees often spend as much time navigating workplace software as doing their jobs. In this Q&A, Unily Principal Kaz Hassan explains how AI could help companies reset employee experience.

Automated imagery is emerging as a core CRM asset, helping SMBs standardize visuals, reduce friction, and strengthen retention across mobile-first retail channels.

Brevo’s 2026 Smart Loyalty Guide makes the case for CRM-integrated loyalty that uses AI to close the inactivity gap.