Analytics

Many businesses still treat public relations as a shortcut to instant visibility, but success depends on aligning expectations with execution — and proving how PR drives measurable results.

More than a high-speed automation tool, artificial intelligence is becoming a safe testing ground where brands can rehearse customer experiences too risky, costly, or complex to try in the real world.

With new Accountant and Enterprise Suites, Intuit aims to reduce deployment time, boost productivity, and modernize how mid-market firms manage growth and profitability.

AI spend is soaring, yet results lag. Leaders now face the real challenge: turning ambition into ROI through disciplined execution, governance, and customer trust.

Retailers are at a turning point, exploring generative AI to enhance customer experiences and streamline operations — but adoption hurdles remain. TaskUs helps brands navigate these challenges to achieve scalable success.

Many companies are investing heavily in flashy CX technology, yet customers still are not seeing the meaningful improvements they expect.

By combining human expertise with its expanded agentic AI platform, Crescendo is helping companies turn customer experience from a cost center into a competitive edge.

Netigate’s Ask AI utilizes generative AI to enable businesses to quickly analyze large volumes of customer and employee feedback. The platform surfaces actionable insights that improve satisfaction, reduce churn, and support strategic decision-making.

Marketers are investing in GenAI to improve martech performance, but a persistent skills gap is slowing adoption and limiting gains in efficiency and effectiveness.

Most shoppers are satisfied with AI product recommendations, but a new study shows lingering distrust in AI-driven advice and chatbots for online shopping.

TechnoMile's WinIt platform uses AI to help small businesses streamline federal sales, manage task orders, and identify the right contract opportunities.

When marketing, sales, and service align, real ROI follows. The challenge is to provide timely and relevant messages with offers to customers in targeted campaigns.

Coveo’s AI-powered smart search helps retailers drive conversions by improving relevance, personalization, and overall shopper experience.

Product executives from SugarCRM and Freshworks explain how generative AI is reshaping CRM by enhancing productivity, improving CX, and supporting users with real-time insights across sales and service.