Marketing

Digital advertising can track clicks in real time, but many businesses still struggle to connect campaigns to offline purchases, appointments, and store visits. New attribution tools aim to close that gap.

Many businesses still treat public relations as a shortcut to instant visibility, but success depends on aligning expectations with execution — and proving how PR drives measurable results.

AI-driven spam filters and rising buyer expectations are pushing marketers to abandon "spray and pray" email tactics in favor of hyper-personalized outreach that delivers more relevant, higher-engagement messaging.

Automated imagery is emerging as a core CRM asset, helping SMBs standardize visuals, reduce friction, and strengthen retention across mobile-first retail channels.

Brevo’s 2026 Smart Loyalty Guide makes the case for CRM-integrated loyalty that uses AI to close the inactivity gap.

Agentic AI is pushing commerce beyond chatbots, requiring brands to rethink discovery, loyalty, and how customer data drives engagement.

Nimble’s unified marketing platform aims to help SMBs replace bloated email and CRM tools with a single system for managing campaigns, contacts, and customer engagement.

Retailers are using Leap and Endear to turn physical stores into relationship-building hubs, unifying customer insight across channels and strengthening loyalty through data-driven clienteling and more personalized in-store engagement.

Landbase’s GTM-1 Omni uses agentic AI to unify fragmented go-to-market tools, automating sales and marketing workflows so teams can focus on strategy and relationships.

Gen Z loyalty is shifting from discounts to community-driven experiences and AI personalization. Brands like IKEA and Nordstrom demonstrate how experiential programs and digital tools attract fickle shoppers while fostering stronger, lasting connections.

Social commerce thrives on speed, trust, and value. Today’s consumers want more than browsing — they expect to discover, shop, and resolve issues all within the same platform.

Marketers are investing in GenAI to improve martech performance, but a persistent skills gap is slowing adoption and limiting gains in efficiency and effectiveness.

Most shoppers are satisfied with AI product recommendations, but a new study shows lingering distrust in AI-driven advice and chatbots for online shopping.

When marketing, sales, and service align, real ROI follows. The challenge is to provide timely and relevant messages with offers to customers in targeted campaigns.