Sales

Digital advertising can track clicks in real time, but many businesses still struggle to connect campaigns to offline purchases, appointments, and store visits. New attribution tools aim to close that gap.

Revenue teams are investing in AI-driven workflows, but fragmented systems are forcing harder decisions about integration, data, and long-term strategy.

AI is helping sales teams cut busywork and boost productivity, but it requires proper training and clear standards to build confidence and guide ethical use.

The shift from IVR to CRM-native AI agents is turning enterprise phone calls into programmable workflows that automate outreach, capture data, and streamline follow-up.

AI-driven spam filters and rising buyer expectations are pushing marketers to abandon "spray and pray" email tactics in favor of hyper-personalized outreach that delivers more relevant, higher-engagement messaging.

Nimble’s unified marketing platform aims to help SMBs replace bloated email and CRM tools with a single system for managing campaigns, contacts, and customer engagement.

Aurasell is betting that AI-native, fully integrated CRM platforms can replace the fragmented go-to-market stacks that have grown costly, complex, and increasingly ineffective.

Salesforce used Dreamforce 2025 to do more than launch products. It declared a philosophical shift in how companies will operate, introducing what Marc Benioff calls the agentic enterprise.

Highspot’s latest report uncovers why companies pouring resources into AI still struggle to improve sales performance. The findings reveal that true success depends on aligning people, process, and technology to close the widening go-to-market execution gap.

Product demos may seem like a surefire way to win over prospects, but overreliance on them can stall sales cycles. Today’s buyers prioritize proven value over flashy features.

Landbase’s GTM-1 Omni uses agentic AI to unify fragmented go-to-market tools, automating sales and marketing workflows so teams can focus on strategy and relationships.

AI buying agents are transforming B2B sales by automating early evaluations and reshaping CRM strategies, pushing human sales reps into strategic advisory roles to guide complex organizational decisions and drive long-term success.

Pipedrive’s new tool helps small business sales teams prioritize leads, automate prospecting, and focus on the most promising opportunities in real time.

TechnoMile's WinIt platform uses AI to help small businesses streamline federal sales, manage task orders, and identify the right contract opportunities.