Customer Data

DXL, the big and tall men's retailer with 300 U.S. stores, an e-commerce site, and a mobile app, has partnered with Bluecore to enhance personalization and customer engagement.

No longer just a tool for efficiency, AI is revolutionizing how retailers personalize shopping experiences, optimize product discovery, and drive customer engagement.

CRM trends in 2025 will rely on artificial intelligence to move beyond hype and reshape customer relationships and experiences like never before. With innovations such as conversational AI and emotionally intelligent bots, businesses must prepare for a transformation that combines empathy and effici...

Technology is invigorating the cash-rewards marketplace, reshaping retail platforms by streamlining processes, enhancing user experiences, and increasing transparency.

As businesses seek more efficient ways to connect with customers, the demand for AI-driven CRM solutions is surging.

Data and artificial intelligence are crucial for effective customer loyalty programs. They are also revolutionizing the role of traditional CRM platforms. Initially, CRM systems changed business interaction with customers. Energizing this process with AI-powered data feeds gave marketers a new way t...

Jonathan Moran from SAS discusses how AI is advancing CRM beyond contact centers and marketing and what's needed to ensure its responsible use.

Contrary to what some folks think about the “recent” discovery of artificial intelligence for business uses, AI as a computing function is not novel. What is new is its growing adoption for expanded uses and the ability to transform data into actionable business strategies.

Today’s challenge for CRM vendors lies in simplifying the adoption of sophisticated, out-of-the-box AI models over the complexities of DIY projects, which can be daunting. Simplification is crucial, as AI-powered CRM platforms are revolutionizing how businesses deliver customer experiences.

As businesses and industries continue to evaluate the pros and cons of ChatGPT, generative AI, and other artificial intelligence species, some adopters praise its time-saving and innovative benefits. Others are hesitant to trust the new technology. Either way, where gen AI is headed is an ongoing co...

The concept of CRM evolving into a "customer personal assistant" is feasible and aligns with the broader trend of AI-driven personalization and automation. However, its success depends on various factors, including the organization's resources, technology infrastructure, and available data quality.

What a difference a decade makes. It seems only about that long ago that vendors were wrestling with providing the rudiments of automated triage for customer service. It was not often pretty, but they kept at it. Good thing, too.

A new report highlights merchants' shift towards customer retention, with a greater emphasis on technology and loyalty programs to combat increasing churn and drive long-term growth.

To help thrive through challenging economic downturns, let's delve into the significance of maintaining superior customer experience, re-evaluating spending cuts, and focusing on customer retention, employee experience, and data analytics.