Products

Nimble’s unified marketing platform aims to help SMBs replace bloated email and CRM tools with a single system for managing campaigns, contacts, and customer engagement.

Velo AI from ZenBusiness automates startup formation, licensing, compliance, and website setup, helping small business owners launch faster with less administrative work.

Pipedrive’s new tool helps small business sales teams prioritize leads, automate prospecting, and focus on the most promising opportunities in real time.

Composable commerce's modular approach allows companies to integrate various independent technologies best suited to their unique needs. Unlike headless architecture, it does not require much back-end maintenance.

Product executives from SugarCRM and Freshworks explain how generative AI is reshaping CRM by enhancing productivity, improving CX, and supporting users with real-time insights across sales and service.

Rebuilding Pipeliner CRM with open-source components posed challenges, including maintaining customer service and preserving the interface during a four-year overhaul.

Developed by CallRail Labs, Convert Assist integrates three successful features -- action plans, call coaching, and smart follow-up -- into one comprehensive solution.

We spoke with CEO Luke Wang about how Surefront's platform unifies PLM, PIM, and CRM software, transforming retail and supply chain management.

Bigeye's new Dependency-Driven Monitoring platform is a data observability solution that allows enterprise data teams to see more trustworthy results from their CRM systems.

I am seeing a pattern. Last time I looked at how Oracle’s generative AI is integrating into a variety of front- and back-office work areas like supply chain, HR, and, of course, CRM. Today, I want to examine Salesforce’s recently announced AI enhancements for its Field Service Suite. The pattern...

Oracle has announced 50 new generative AI apps for its application suite that embed into existing business workflows across finance, supply chain, HR, sales, marketing, and service, as well as an expansion of the Oracle Guided Journeys’ extensibility. It seems like good stuff, but it also neatly d...

Today’s challenge for CRM vendors lies in simplifying the adoption of sophisticated, out-of-the-box AI models over the complexities of DIY projects, which can be daunting. Simplification is crucial, as AI-powered CRM platforms are revolutionizing how businesses deliver customer experiences.

A new era of customer relationship management is emerging, with a focus on innovative design and strategic platform goals. Businesses rethinking their use of these platforms can improve profit margins, enhance customer satisfaction, streamline operations, and foster innovative engagement strategies.

The concept of CRM evolving into a "customer personal assistant" is feasible and aligns with the broader trend of AI-driven personalization and automation. However, its success depends on various factors, including the organization's resources, technology infrastructure, and available data quality.