Trends

For some consumers, AI offers a more comfortable way to ask sensitive questions, challenging traditional assumptions about trust and customer support.

As AI agents take on larger roles in online commerce, businesses are rethinking how they verify identity, detect fraud, and determine who is making a purchase.

Enterprise AI adoption is accelerating, but trust gaps are slowing progress. Procurement is emerging as a key test case, where orchestration drives efficiency while workforce readiness lags behind.

Companies are replacing once-a-year employee performance reviews with continuous feedback models that help managers address issues earlier, improve retention, and boost productivity.

AI is helping sales teams cut busywork and boost productivity, but it requires proper training and clear standards to build confidence and guide ethical use.

AI is helping customer service teams work faster, but poor coordination between systems is preventing those gains from reducing workloads.

Employees often spend as much time navigating workplace software as doing their jobs. In this Q&A, Unily Principal Kaz Hassan explains how AI could help companies reset employee experience.

AI-driven spam filters and rising buyer expectations are pushing marketers to abandon "spray and pray" email tactics in favor of hyper-personalized outreach that delivers more relevant, higher-engagement messaging.

As AI becomes embedded across CRM workflows, the challenge in 2026 shifts from adoption to execution, forcing organizations to confront data readiness, platform scale, and human interaction.

Retailers are bracing for a predicted post-holiday surge in returns that could strain customer service teams and CRM-driven support workflows, as refund abuse and rising volumes test response times and loyalty.

With new Accountant and Enterprise Suites, Intuit aims to reduce deployment time, boost productivity, and modernize how mid-market firms manage growth and profitability.

Voice AI agents are evolving far beyond yesterday’s IVR menus — and for some brands, customers are now saving their AI agent’s number and recommending it to friends like a trusted local service provider.

Highspot’s latest report uncovers why companies pouring resources into AI still struggle to improve sales performance. The findings reveal that true success depends on aligning people, process, and technology to close the widening go-to-market execution gap.

Retailers are at a turning point, exploring generative AI to enhance customer experiences and streamline operations — but adoption hurdles remain. TaskUs helps brands navigate these challenges to achieve scalable success.