Enterprise Apps

Coevera is challenging conventional CRM thinking with an open-source MCP strategy focused on interoperability, flexibility, and salesperson support.

Digital advertising can track clicks in real time, but many businesses still struggle to connect campaigns to offline purchases, appointments, and store visits. New attribution tools aim to close that gap.

Revenue teams are investing in AI-driven workflows, but fragmented systems are forcing harder decisions about integration, data, and long-term strategy.

Adobe is targeting the AI control layer for customer experience, linking creative tools, data, and workflows as enterprises face scaling challenges.

Enterprise AI adoption is accelerating, but trust gaps are slowing progress. Procurement is emerging as a key test case, where orchestration drives efficiency while workforce readiness lags behind.

AI is helping sales teams cut busywork and boost productivity, but it requires proper training and clear standards to build confidence and guide ethical use.

Many businesses still treat public relations as a shortcut to instant visibility, but success depends on aligning expectations with execution — and proving how PR drives measurable results.

AI is helping customer service teams work faster, but poor coordination between systems is preventing those gains from reducing workloads.

The shift from IVR to CRM-native AI agents is turning enterprise phone calls into programmable workflows that automate outreach, capture data, and streamline follow-up.

Employees often spend as much time navigating workplace software as doing their jobs. In this Q&A, Unily Principal Kaz Hassan explains how AI could help companies reset employee experience.

AI-driven spam filters and rising buyer expectations are pushing marketers to abandon "spray and pray" email tactics in favor of hyper-personalized outreach that delivers more relevant, higher-engagement messaging.

CIQ’s Fuzzball Service Endpoints connects AI training and CRM deployment in a portable Linux workflow designed to maintain performance and data control.

Automated imagery is emerging as a core CRM asset, helping SMBs standardize visuals, reduce friction, and strengthen retention across mobile-first retail channels.

Brevo’s 2026 Smart Loyalty Guide makes the case for CRM-integrated loyalty that uses AI to close the inactivity gap.