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Inbenta has released new application programming interfaces and software development kits that let enterprises customize chatbots. The company offers an artificial intelligence-powered natural language search and conversational platform. The new APIs and SDKs facilitate a number of chatbot capabilit...

Facebook has taken down more than 270 pages and accounts operated by the Internet Research Agency, a Russian troll farm, CEO Mark Zuckerberg announced Tuesday. IRA trolls and ads were involved in Russia's attempts to interfere with the 2016 United States presidential elections, and the trolls have ...

A solid brand is key to business success, but over the years I have seen many companies try to commit suicide by killing the brand identities they spent so many years and so much money creating. Many are now gone. Others are still around, but in a weakened position. You must give the customer a comp...

INSIGHTS

Digital Disruption

Andrew McAfee and Erik Brynjolfesson, who teach at MIT's Sloan School of Management, started writing about the impact of artificial intelligence and machine learning almost a decade ago. Their early books -- The Second Machine Age: Work, Progress, and Prosperity in a Time of Brilliant Technologies a...

Many small and mid-sized businesses, especially etailers, conduct a substantial amount of their business on Facebook. Eighty percent of U.S. businesses with 250 employees or less use Facebook for marketing, suggest results of a G2 Crowd survey eMarketer cited in a report released last month. Seventy...

Jacada has released V. 10.0 of its Jacada Interact platform, which supports its new Autonomous Customer Experience Suite. The CX Suite lets enterprises design and automate assisted-service or self-service business flows, and then use them in multiple channels to standardize and optimize customer ser...

Adobe this week introduced three features to its Target application in an effort to improve customer experiences through increased personalization: new Personalization Insights reports; Propensity score model comparisons; and Real-time customization models. These new features give users enhanced tra...

INSIGHTS

It's Getting Lonely at Quota Club

Sales people and their managers should be celebrating the economic gains of the last few years but for many of them the gains may be illusory. Sixty-three percent of sales reps made quota in 2012, but five years later -- despite an improving economy -- that number dropped to 53 percent, according to...

Rodrigo Vaca is vice president of marketing for CRM at Zoho. In this exclusive interview, Vaca shares his enthusiasm for the marriage of artificial intelligence and CRM.

ANALYSIS

Salesforce's Latest Big Gamble: APIs

Anyone who has attempted to adopt Salesforce cloud solutions in an enterprise environment knows that it may not be as easy as expected because of the additional effort typically required to integrate various data sources. This is a common problem that has plagued the enterprise application industry ...

British lawmakers have demanded that Alexander Nix, the suspended chief executive of Cambridge Analytica, return to Parliament for additional questioning in its fake news inquiry. The Parliament's probe led to disclosures that Facebook had allowed Cambridge Analytica unauthorized access to up to 50 ...

Accent Technologies has announced the release of its new CRM Supercharger application, which guides selling and sales performance by applying intelligent data analytics to sales and buyer engagement data. Like all of Accent's products, the Supercharger application is based on the Software as a Servi...

ANALYST CORNER

Squandering Customer Loyalty Is Risky Business

Customers often make investments in their relationships with the businesses they choose to patronize. There is plenty of competition, so companies must pay attention to this. It's only when a company respects and wants a customer as much as the customer wants the company that things will go well, an...

Checking out is the heart and soul of the e-commerce experience. When it goes well, you've got happy customers who are likely to return. When it doesn't, your business can suffer. "Checkout is not only key to driving revenue -- it's key to user satisfaction, order size and retention," said Zephrin L...

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