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Product executives from SugarCRM and Freshworks explain how generative AI is reshaping CRM by enhancing productivity, improving CX, and supporting users with real-time insights across sales and service.

Remember when marketing budgets seemed endless and generating leads felt effortless? Here are 10 innovative yet practical strategies to revitalize your sales pipeline without overspending.

CRM Buyer spoke with QueryPal CEO Dev Nag about how AI-driven CRM tools cut costs, improve support efficiency, and elevate customer satisfaction through smarter automation.

AI-driven analytics is transforming customer experience (CX) from a cost center into a strategic investment. While consumers have concerns, industry leaders increasingly see AI as essential for optimizing CX and driving revenue.

Agentic AI's potential for improving customer satisfaction and streamlining workflows is bolstering its appeal in customer service circles and fueling what could be a US$47.1 billion market by 2030.

DXL, the big and tall men's retailer with 300 U.S. stores, an e-commerce site, and a mobile app, has partnered with Bluecore to enhance personalization and customer engagement.

As online markets become increasingly competitive, retailers are turning to "subscribe and save" services to sustain sales and build customer retention.

No longer just a tool for efficiency, AI is revolutionizing how retailers personalize shopping experiences, optimize product discovery, and drive customer engagement.

Video has historically been a passive experience -- more look-but-don’t-touch than truly engaging. As brands navigate shifting expectations around engagement, measurability, and personalization, traditional metrics like views and completion rates are no longer enough to drive real value.

CRM trends in 2025 will rely on artificial intelligence to move beyond hype and reshape customer relationships and experiences like never before. With innovations such as conversational AI and emotionally intelligent bots, businesses must prepare for a transformation that combines empathy and effici...

Technology is invigorating the cash-rewards marketplace, reshaping retail platforms by streamlining processes, enhancing user experiences, and increasing transparency.

Combining AI with human expertise in sales forecasting and CRM systems can optimize sales pipelines, improve accuracy, and drive better decision-making for increased revenue growth.

As businesses seek more efficient ways to connect with customers, the demand for AI-driven CRM solutions is surging.

Nimble CRM stands out from traditional customer relationship management software by focusing on company-wide operations rather than just sales.