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The IDC CRM market share numbers are in for 2019. For the seventh consecutive year Salesforce leads the pack, this time with 18.4 percent of the market. Other big vendors trailing the leader include, SAP, Oracle, Microsoft and Adobe. After 25 years of competition, the runners-up have a combined sha...

The pandemic has exposed one fundamental, seemingly contradictory reality: people like to shop online, but they also crave in-person experiences. This era has also made clear that there's an answer to this conundrum: to provide shopping experiences that combine both physical and digital elements. Al...

Oracle continues to be the big software vendor we love to hate. There are any number of reasons for this, starting with the brash prognostications of founding CEO and current CTO Larry Ellison. Last week, another in a long line of incidents cropped up that will likely provide hours of conversations ...

New studies reveal how solid personalization in marketing drives brand loyalty. However, consumers still feel that brands fail to do enough to recognize them as individuals.

As consumers get more acquainted with shopping and banking digitally, it seems logical that more people would be inclined to pay their bills online. A recent survey of more than 3,000 adult consumers shows that nearly 70 percent prefer digital payment options, such as website and mobile app channels...

If the ongoing struggles amid the pandemic have taught retailers anything, it is the need to automate their customer service experience. Customer experience automation is making the difference between hanging on until closing down and ensuring more returning customers.

The emergency caused by the novel coronavirus is causing deep structural changes to how we do business. We don't sell or market the way we did before the virus, and it may be some time before we return to that model -- if indeed we ever do. Oracle's strategy centers around the CX Unity Customer Inte...

Salesforce continues to offer new products in an expanding demonstration of its platform's relevance to business and society at large. Sustainability Cloud is best understood as a carbon accounting solution that enables organizations to more quickly audit their carbon emissions and take action in th...

U.S. government agencies will remain active in the information technology market, despite the impact of COVID-19 on agency operations. In fact, there is evidence that the occurrence of the virus has spurred agencies to improve IT resources. For example, the General Services Administration in early J...

Recent research shows that employees are well aligned with the directions and goals of their companies, and that they are competently led and respect their bosses; but the technologies they use leave a lot to be desired. This includes CRM, and too often the functionality that their currently install...

Getting a prospect on the line and talking to them directly matters. It's the ability to deliver the pitch with the right content, cadence, and care for your future clients' needs that makes a voice call so effective. It's not just salespeople who prefer a call -- 92 percent of all customer interact...

As traditional gyms, fitness centers, and health and wellness studios shutter during COVID-19, technology has kicked in to provide a replacement or an alternative for growing numbers of online shoppers. Digital at-home exercise sessions and sales of home exercise and health equipment purchased onlin...

A recent study found that businesses across North America are led well and staffed with people who are engaged in what they're doing. But technology is barely adequate -- and because of this, managers should devote their attention to improving systems whenever they think about how to improve overall...

Oracle's new offerings, really packaging of existing recent high-performance products for the enterprise market, enable companies to continue running their data and datacenters on premise while still benefitting from gains made by its autonomous database like eliminating most forms of routine mainte...