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Do you get the analytics you need to drive your Internet business? Is your design team data-driven? Does your whole marketing team understand how to measure its own success? If not, you're one of many organizations struggling to find a place for analytics within the organization. This isn't unusual...

SAP will miss revenue targets for the 2006 fourth quarter, according to its preliminary review of the quarter's results. Wall Street's expectations have been that the company's Q4 sales would increase by at least 15 percent, based in part on SAP's initial guidance for the year, which projected reven...

Auto manufacturers face stark choices over the next five to seven years, a period that is likely to see increasing bankruptcies and consolidations, according to KPMG's annual global automotive survey. Some 87 percent of executives said they think the bankruptcy rate will remain the same or slightly ...

Unlike in previous years, the big attraction for holiday shoppers in 2006 was neither advertising nor special offers, according to KPMG's newly released annual National Shopping Behavior survey. Rather, 81 percent of consumers surveyed said they shopped at stores that carried the items they were loo...

Whenever I think of New Year's resolutions, one of Mark Twain's best quotes comes to mind: "A habit cannot be tossed out the window; it must be coaxed down the stairs a step at a time." Resolving to change is really what customer relationships and serving customers is all about. How many times has ...

A new report finds that the banking specific business process outsourcing market is poised for significant growth. At the same time, vendors are realigning -- or aware that they must realign services -- in order to reflect changing directions in banks' customer service and business strategies. The r...

Renault is marketing a car called the Logan -- a starter vehicle that retails for about US$6,300. A safety conscious consumer may pause before getting in -- but he shouldn't, or at least not more so than he would with any other car. Renault is not cutting corners in its manufacturing process. Instea...

The coming year is going to reorder entire industries due to customer churn. With this reordering will be an entirely new set of selling dynamics, as existing ones prove marginally successful into 2007. The old "bundle three" rule for higher customer retention will prove no longer as effective as i...

When making forecasts for a year ahead, I have always found the "greater fool" theory comforting. In short, it takes a fool to make a forecast, and a greater one to believe it. On balance then, I think it wise to hide these predictions from children, the gullible, the insane, etc. Some people wil...

As most people know now, the practice of pretexting was publicly highlighted earlier this year when it was revealed that HP had hired private detectives to spy on reporters whose reporting appeared to be based on leaks from members of its Board. The PIs has used pretexting ruses to gain access to th...

Earlier this month, Sage Software announced it had acquired one of its longtime partners, Corum, a Canada-based provider of CRM technology. It was a significant deal for the company, said Dave Batt, senior vice president and general manager of Global CRM, as the acquired technology matches one of th...

Like many industry analysts and alumni, I find analytical concepts sexy. Add in creating strategies for serving customers more efficiently while being profitable at it, and the conditions are perfect for the creation of an Accidental Analyst. The analytical side of CRM experienced explosive growth ...

M2M Holdings has signed an agreement to acquire CRM provider KNOVA Software, in an all cash transaction valued at approximately US$47 million. The deal is expected to close at the end of the first quarter of 2007, subject to approval by KNOVA shareholders. KNOVA provides a niche CRM application call...

Selling products and services through multiple channels offers a number of "touch points" where information can be gathered from customers or potential customers. Most people in marketing clearly understand the importance of using this information to personalize communications with customers and per...

Service centers get a lot more calls with complaints and criticisms than they get showers of praise. All telecom companies experience churn rates way above those of many other industries -- it isn't unheard of for 30 percent of an average telecom company's customers to switch providers in the course...