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It is difficult to think of an area where the pharmaceutical industry is not under siege these days. Regulators spawning new rules, governments putting price caps in place, safety advocates demanding more information on side effects, health maintenance plans implementing their own cost controls, and...

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For More Sales, Blast the Channel Barrier

Retailers' approach to interaction between e-commerce and the contact center is changing. The online and call center channels are starting to meld together, and perspectives on how retailers handle the two have to change. A typical shopping experience today may go something like this: The customer b...

INSIGHTS

The New Captain at Sage's Helm

I sometimes forget about the fact that people are trying to do business and that their business is top of mind -- not CRM. That point was brought home to me last week when I was on-site with a client. I won't give too many details, but the company has no CRM per se, just some spreadsheets they use ...

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Snippets From Sapphire

SAP held its massive annual conference, Sapphire, last week and made the usual flurry of announcements and presentations to its 15,000-some attendees. Still, as is typical of most conferences, the best information filtered out between the official scheduled events. Among the observations CRM guru Pa...

Most health insurance companies have plowed resources into self-service Web sites for their policyholders -- Web site portals that display page after page of details on coverage. Yet the general perception, even among many industry insiders, is that health insurance providers are not customer-friend...

If you could clone your best agent hundreds or thousands of times over, you could ensure that each and every customer calling your contact center receives the same high-quality, friendly and informed response. In reality, natural language speech self-service is probably the closest and best alternat...

Traditionally, the contact center has been a cost center. However, with the contact center transforming into a profit center, the selling of products and services has emerged as an opportunity for the center to improve agent and customer interaction. Yet the challenge will be balancing customer sati...

SAP will offer new business process and rules management capabilities for its NetWeaver service-oriented architecture platform. NetWeaver Business Process Management and NetWeaver Business Rules Management will allow companies to build or change business processes and rules without coding. "Industry...

INSIGHTS

The Dawn of Social Networking 2.0

I have been investigating the possibility that social networking is something that can be used inside an organization -- "intra-organizationally," as my bureaucratic friends might say. That should really be no surprise -- the entire employee base is a natural community. There's at least one place,...

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SAP's Mobile Awakening

SAP and Research In Motion announced last week that they were partnering to develop a native BlackBerry client to link to SAP CRM, and then, eventually, to the firm's other business applications. The move is a no brainer for SAP, writes Vinnie Mirchandani, an ex-Gartner analyst and founder of the ad...

Who would have thought the meltdown in financial services could fuel the overhaul of the industry's customer service departments? Actually, it's just one of several factors driving companies to put customer service initiatives on the fast track in pursuit of compelling business advantage. The subpri...

SAP and Research In Motion are partnering to develop a mobile CRM application. The first output of this venture will be a native BlackBerry smartphone client that links SAP CRM with BlackBerry applications such as Email, Address Book and Calendar. To be precise, they are developing a native RIM clie...

SugarCRM has released version 5.1 of its open source CRM platform, building on functionality it debuted in last year's milestone 5.0 release, which included new development tools, a new Ajax e-mail client, and a new multi-instance on-demand architecture. Among the new features in version 5.1 are enh...

Pharmaceutical companies manage large quantities of content about their product lines. However, unlike other industries, the challenge of managing this information is exacerbated by regulatory and compliance demands and the need to manage information from multiple "touch points" across a diverse cus...

INSIGHTS

Briefing Season: Novices and Ninjas

This is one of my favorite times of year because it's announcement season, the time when all sorts of vendors book briefings to tell me about what's new in their worlds. It has been a busy couple of weeks, and I expect the briefing deluge to continue for the rest of the quarter. I love this because ...

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