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Social media is clearly becoming the next-gen customer engagement channel of choice for industry. The banking industry is likely to be the frontier in adopting next-gen technologies, including social-networking-enabled business processes. The banking industry has two important classifications based ...

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ROI in the World of Live Chat: Return on Invitations

Companies spend a lot of money to drive traffic to their websites. Reactive live chat implementations, while highly beneficial, are similar to search engine optimization -- "the more impressions, the better." However, placing a live chat button on your website will not generate more traffic to your...

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Zendesk Finds Enlightenment on the iPad

Zendesk, a Web-based help desk software provider, has not shied away from the mobile market, despite the traditional view of a help desk or customer service rep working at a desktop. It has introduced applications for the iPhone, BlackBerry and Android and now, the iPad. This application is the...

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