Sales

Salesforce.com rolled out an integration between Sales Cloud and Work.com this week. The integration is currently available in pilot and will be made generally available to all Salesforce.com customers in the first half of 2013. To understand the value-add the integration offers, one first has to b...

CoreMotives, a Silverpop company, has launched a new integration that ties revenue-tracking capabilities embedded in its CRM system to the Ticketmaster sales application. The upshot is that teams that use Ticketmaster to market tickets can also easily track which campaigns actually led to a sale. In...

Microsoft next month will roll out a service update for Microsoft Dynamics CRM that will have a new user interface, integration with Yammer, Skype and Office 2013, and cross-browser support. In general, the theme of tight integration with other Microsoft technologies runs through the release, said S...

They don't call it the Christmas rush for nothing. December weekends see masses of customers crowding stores to buy gifts, and at peak times the salespeople can appear overwhelmed. Their objective is to check out as many customers as quickly as possible -- ring 'em up, bag their stuff and move to th...

The mobile experience has clearly changed consumers' expectations of the shopping experience, creating higher expectations. With in-stock notifications, a mobile shopper doesn't have to run around to various stores. Want to ask a question about a product? Many apps offer chat. "This could be in star...

Demandbase is extending beyond its Web analytics and sales roots with a new platform that allows B2B advertisers to target and personalize display ads for specific companies. Demandbase Company-Targeted Advertising, which has been incorporated by Eloqua within its own marketing automation applicatio...

Last-click attribution assigns the entire value of a conversion to the last campaign the consumer clicked prior to converting. Naturally, last-click attribution favors campaigns that influence the lower-end of the funnel. In contrast, first-click attribution favors campaigns that influence earlier i...

Is your small business guilty as sin? Many small businesses are committing sales transgressions that hinder success and threaten to condemn them to eternal mediocrity in the market. The root of all these sins lies in a failure to adhere to the "commandment of commitment." To stay on the right path, ...

There are countless of CRM apps for small businesses, Bizness Apps CEO Andrew Gazdecki readily admits. But CRM apps aimed at companies that sell to small businesses? Not so much. Enter Bizness Apps, which has launched Bizness CRM, a Web-based app, as well as native iPhone app, that is aimed precisel...

Bizo, an online marketing provider that focuses specifically on the business segment, has introduced two new apps that refine its marketing reach. Bizo Company Targeting and Bizo CRM Retargeting are tightly integrated with Salesforce.com, although it is not necessary to be a Salesforce.com client to...

To grow a business, you need leads. So how do you fill the funnel, especially if you're a small business that no one has heard of yet? Ten years ago, the formula was pretty simple. It was all about driving traffic to your website, getting people to fill out a form, and then following up with them us...

Aprimo has released its second app for Salesforce.com's AppExchange, called "Aprimo Service to Sales." It is an inbound marketing app with real-time interactive features. The first Aprimo app destined for the AppExchange was released in 2010. The newer app, however, is written on a different code b...

Increasingly, CRM vendors -- and their customers -- are recognizing the value of applying mobile technologies to the self-service piece of a CRM operations. In response, more and more vendors are rolling out new applications for companies that wish to target this emerging, but rapidly growing, deman...

Awareness has enhanced its social marketing automation suite, Social Marketing Hub, with a new feature called "social scoring." The feature allows marketers and brands to identify, store and rank prospects across all the major social networks based on scoring criteria they define. It is a deliberate...

When Mary-Jane Mehlenbacher left the corporate world to have her daughter, she didn't realize she would be leaving behind network marketing software that worked. Mehlenbacher had decided to form her own home-based network marketing company but couldn't find an appropriate CRM software application th...