Sales

INSIGHTS

Kudos to Xactly

Xactly, the SaaS-based incentive compensation solutions provider, has kicked it up a notch. The user meeting I attended last week in San Francisco was very successful -- but more importantly, it made some real news in the compensation space. Conferences like this often are news generators -- or, mor...

Salesforce.com has announced that its Salesforce1 Mobile App will be generally available in the company's summer release. The app will be accompanied by an enterprise ecosystem consisting of some 65 partner apps, a new connector for SAP, and a slew of new features around sales, service and marketing...

The concept of social CRM has been around so long now that, if you listen to the pundits, we should stop saying it and just include it as part of CRM. That assumes most companies have fully digested what "social" means and have made plans to use it effectively -- which is assuming a lot. That said, ...

Gone in half the blink of an eye. Online customers, that is. Visitors are less likely to return to a site that is even 250 milliseconds slower than a competing site, according to Harry Shum, a Microsoft executive who led research and development efforts for the Bing search engine. That's an incremen...

INSIGHTS

Maximizing a Product Rollout

Bringing a new product to market -- or even a new version of an existing product -- is not what it used to be. Back in the day your market was probably empty, a green field where you could find opportunity under a rock. Everybody needed what you had, and selling was relatively easy. Things don't sta...

FirstRain has released its third iteration of the mobile version of its personal business analytics app, enhancing it with social sharing functionality and building in a new contextual layer that gives users more information about the data they receive. FirstRain also debuted a version for Windows...

Selling direct is a breeze -- kind of. You control everything -- you choose the salesperson, you provide the training, you establish the payment structure, and you decide on the marketing message used to reach customers, among other things. When you sell through the channel, howevr, things get compl...

There is a business problem that comes up in the life of every company, and these days it seems that a lot of companies face it at once. It's the question of how to transition from one business model to another without clobbering your current revenue flow. Even if a company's executives really want ...

PRODUCT PROFILE

OnSip Invites Customers to Push Its Buttons

Amazon's Mayday button has intrigued CRM industry users as well as consumers. Introduced about a year ago, Mayday is a button customers can press on their mobile devices to get service or tech help. Salesforce.com last month debuted its version of Mayday. Now other tech providers are introducing var...

Although it's often mistakenly viewed as a technology, CRM is really a discipline -- and it's not a solo discipline, like a martial art or meditation. It's a team discipline, one in which every customer-facing employee can make a contribution. Whether those contributions are positive or negative dep...

INSIGHTS

Marketo's Show

Marketo put on an interesting show last week at Moscone West in San Francisco. Still basking in last year's IPO, the company attracted a large and diverse audience of marketers who wanted to learn about modern marketing automation, and it was a good opportunity to take stock of where marketing has b...

PRODUCT PROFILE

SugarCRM Refines Customer Analytics for Sales

When SugarCRM debuts version 7.2 in the coming weeks, users already will have had a taste of one of its main themes: tighter integration around productivity tools aimed at better understanding a customer base. That is because SugarCRM has previewed two such integrations over the past month -- one wi...

INSIGHTS

Setting Goals and Rewards

You should check out The Second Machine Age, by Erik Brynjolfsson and Andrew McAfee of MIT. It's a thoughtful analysis of the technology progression handed to us by Moore's Law and its effect on every aspect of our lives. Their thesis is pretty simple but also powerful. Early in the computer age, we...

Clari is bursting onto the CRM stage with a mobile sales productivity platform that is coming out of stealth mode, thanks to a $6 million infusion of funds from Sequoia Capital. The product, says CEO Andy Byrne, marries "a beautiful design," with data analytics and mobile technology to create a syst...

OPINION

Digging Deeper Into CRM Data

CRM is sometimes described as the place where all your customer data resides. That's a nice image -- all that helpful data, chilling in its own hangout. That data works for you, though -- if you're just storing it, it isn't helpful. We talk a lot about what we want to do with data: We want to give s...

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