Customers

Retailers are bracing for a predicted post-holiday surge in returns that could strain customer service teams and CRM-driven support workflows, as refund abuse and rising volumes test response times and loyalty.

Nimble’s unified marketing platform aims to help SMBs replace bloated email and CRM tools with a single system for managing campaigns, contacts, and customer engagement.

Privacy and data trust now define customer loyalty. In this exclusive interview, PwC’s George Korizis explains what brands must do to earn confidence in a privacy-first era.

Voice AI agents are evolving far beyond yesterday’s IVR menus — and for some brands, customers are now saving their AI agent’s number and recommending it to friends like a trusted local service provider.

Retailers are using Leap and Endear to turn physical stores into relationship-building hubs, unifying customer insight across channels and strengthening loyalty through data-driven clienteling and more personalized in-store engagement.

Traditional CRM automation often stops at simple tasks, leading to gaps and handoffs that slow teams down. MelodyArc addresses this by introducing a tiered, non-binary approach to automation that ensures human control is central to the process.

Salesforce used Dreamforce 2025 to do more than launch products. It declared a philosophical shift in how companies will operate, introducing what Marc Benioff calls the agentic enterprise.

AI spend is soaring, yet results lag. Leaders now face the real challenge: turning ambition into ROI through disciplined execution, governance, and customer trust.

Highspot’s latest report uncovers why companies pouring resources into AI still struggle to improve sales performance. The findings reveal that true success depends on aligning people, process, and technology to close the widening go-to-market execution gap.

A growing wave of attacks on SaaS CRM platforms is overwhelming outdated cybersecurity defenses. AppOmni’s Zero Trust Bridge aims to turn these vulnerable systems into proactive sources of real-time threat intelligence.

Retailers are at a turning point, exploring generative AI to enhance customer experiences and streamline operations — but adoption hurdles remain. TaskUs helps brands navigate these challenges to achieve scalable success.

A frustrated customer on hold, an agent juggling dozens of cases, a conversation that could go wrong in seconds. AI is stepping in to turn tense moments into seamless, personalized interactions that leave customers feeling valued.

Pipedrive’s new tool helps small business sales teams prioritize leads, automate prospecting, and focus on the most promising opportunities in real time.

Many companies are investing heavily in flashy CX technology, yet customers still are not seeing the meaningful improvements they expect.