Customer Service

During the last downturn nearly every enterprise software vendor stayed alive for a quarter or more due to their support and maintenance revenue streams. Today, support and maintenance comprises the majority of revenue for many CRM vendors, both public and private. Existing customers are carrying t...

Enterprise is far from the days when it was enough simply to have a Web presence. More and more sophisticated consumers are shopping for services based not only on what a company offers, but what it offers online and how easy it is to negotiate. A recent study by Keynote Systems, which offers e-bus...

In the economic clouds of recent years, marketers discovered a silver lining in multichannel marketing. Numerous reports and case studies showed that online marketing of big-ticket items such as automobiles improved offline purchases. In recent research, MSN and research partners the Advertising Res...

Phishing is one of the most significant threats to online consumers, and as the incidence of this type of fraud increases, so does the perpetrators' average take. Phishers who lucked out and lured several customers of a British bank into false communications recently made off with an average of 5,00...

Phishing as a way of pilfering private consumer information has become a major security concern. What started as fraudulent e-mail requesting personal information has morphed into sophisticated phony eBay transactions and fake online bill-pay opportunities. Consumer fears, combined with the someti...

Blogging is quickly becoming part of the online lexicon of marketing, sales and support organizations as companies look for better ways to connect with customers. The Pew Internet and American Life Project published a report in January based on two blog surveys. The report is free and can be downl...

Interactive marketing has come a long way. In 2005 it will appear more often not only on the big screen -- the computer screen, that is -- but on the little screen of the mobile phone as well. With a cell phone the constant companion to more than 170 million Americans, there's a lot of potential. A ...

Online ad spending is poised to grow by as much as 30 percent in 2005, according to recent surveys conducted by Deutsche Bank in conjunction with MediaPost. Online advertising is beginning once again to garner large venture capital dollars. The growing Internet ad market promises to be a US$10 billi...

According to a study by Accenture, 55 percent of companies lack a single view of their customers. CRM may be able to solve that problem, but the study found an even bigger problem that traditional CRM doesn't touch: 68 percent of companies can't measure the return on investment of marketing campaign...

You can possess a business card that says you're the boss, or be promoted to a position that gives you control and authority over other people, but that doesn't necessarily make you a leader. The definition of a true leader is someone who gets the job done, along with the efforts of other people who...

Just as many companies that adopted CRM applications years ago often failed to use the data they collected, call centers that tape inbound calls for regulatory compliance and quality assurance often lack the time and the staff to listen to the calls and learn from them. Enter speech analytics softwa...

Loyalty card programs operated by grocery and drug retailers have been focused on rewarding shoppers for isolated activities. Typically, retailers dole out extra points for buying Brand A today or discount the price of Brand B during a given week and not much more. But now these loyalty programs are...

Siebel Branch Teller, a new retail bank solution that invigorates cross sales and customer care at branches, finally brings CRM to the channel that originates most financial services relationships with consumers. The product, which uses IBM middleware specifically designed for the retail banking ver...

East Coast grocer Stop & Shop has introduced shopping carts that give consumers Internet accessibility at their fingertips. The smart carts, from IBM and Cuesol of Quincy, Massachusetts, feature on-board IBM touchscreen computers that double as personal assistants when the laser scanner on the c...

Long known as a technology and hardware provider, Unisys has pushed to diversify, joining the ranks of large systems integrators just when many companies are drawn to the simple, low-risk offerings of hosted solutions providers. Unisys, however, sees that trend as temporary, and its CRM leaders feel...