Products

Bizo, an online marketing provider that focuses specifically on the business segment, has introduced two new apps that refine its marketing reach. Bizo Company Targeting and Bizo CRM Retargeting are tightly integrated with Salesforce.com, although it is not necessary to be a Salesforce.com client to...

Aprimo has released its second app for Salesforce.com's AppExchange, called "Aprimo Service to Sales." It is an inbound marketing app with real-time interactive features. The first Aprimo app destined for the AppExchange was released in 2010. The newer app, however, is written on a different code b...

With Salesforce.com's Dreamforce 2012 conference ready to kick off next week, there is little doubt the company has several new products ready to debut. Just in case, though, CEO Marc Benioff made sure the CRM world would be primed for the news. In a wide-ranging interview with TechCrunch founder M...

Sage North America has rolled out Sage Act 2013, a new iteration of its flagship application that has been enhanced with mobile, social and email marketing capabilities, as well as new smart task automation functionality. The focus is on contemporary trends of interest to SMBs, said Brandon Balsley,...

Blackbaud has enhanced its CRM app for nonprofits with completely redesigned prospect and research capabilities. It is the company's second major release this year, said Tiffany Crumpton, senior marketing manager for CRM solutions. However, neither release -- the previous 2.93 or this newest iterati...

Zoho has been speedily turning out applications to complement its core platform. Earlier this spring, for instance, it introduced Zoho CRM. Now, it is rolling out Zoho Marketing Campaigns to buttress the marketing functionality it introduced in the CRM app. "We had marketing and campaign features in...

Salesforce.com is rolling out a limited pilot of yet another social media initiative -- Salesforce Communities. The offering combines its Chatter product, its Salesforce.com business processes, and an underlying social intelligence that makes it easy to show people the right information and give the...

Awareness has enhanced its social marketing automation suite, Social Marketing Hub, with a new feature called "social scoring." The feature allows marketers and brands to identify, store and rank prospects across all the major social networks based on scoring criteria they define. It is a deliberate...

Oracle has released version 20 of its Oracle CRM On Demand product. It is a major release with significant upgrades to the industry-specific life sciences vertical as well as horizontal functionality, said Anthony Lye, SVP for cloud applications strategy. "We have made improvements and enhancements ...

When Yardi CRM launched in the fall of 2010, it was targeting what it saw as a lack of industry-specific CRM within the commercial real estate broker industry. While standalone CRM applications -- even lightweight ones that reside in the cloud -- can work wonders for small and medium-sized businesse...

When Mary-Jane Mehlenbacher left the corporate world to have her daughter, she didn't realize she would be leaving behind network marketing software that worked. Mehlenbacher had decided to form her own home-based network marketing company but couldn't find an appropriate CRM software application th...

New mobility and security features are among the areas of focus in Avaya's latest iteration of Avaya IP Office 8.1, its unified communications platform for small and mid-sized enterprises. The company also built out the scale of the application; it is now able to serve 1,000 users in a single locati...

Kana plans to build out its customer service experience management bona fides with its recent acquisition of contact center provider Ciboodle from the Sword Group. The point of the acquisition is to weave together Ciboodle's chief strengths -- its process-based customer contact management platform,...

Votigo has debuted a full-fledged social marketing suite that builds around its original core functionality of social promotions. The 6-year-old company is offering a price point that is reasonable for small and medium-sized businesses, as well as functionality that can scale to enterprise level fai...

The List, a provider of lead generation software for media buyers and marketers, is adding CRM functionality to its line of services. This new feature set joins other new functions the company is building into its core product, such as integration with Moat.com, and a global media content database.