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Salesforce's Lightning Announcement

Spreadsheets suffered a body blow on Tuesday, when Salesforce announced new platform functionality. Soon all spreadsheets will be good for is financial analysis. This sounds funny, because the spreadsheet for several decades has been the unofficial IT prototyping tool. Actually, it was the end-users...

INSIGHTS

Bridging the Front and Back Offices

I've written many times about how conventional, premises-based ERP seems to be evaporating. CPQ -- configuration, pricing and quoting -- are business processes that illustrate the point. First, let's all agree that enterprise resource planning isn't going extinct as it evaporates -- it's too valuabl...

Salesforce on Wednesday announced its next-generation marketing cloud at the Salesforce Connections digital marketing event held in New York this week. The new release has enhancements to Journey Builder that let companies work with the customer journey across sales, service, marketing, custom apps ...

Veeva Systems last week introduced several new CRM products for the pharmaceutical industry at its 2015 Customer Summit in Philadelphia. Veeva CRM Suggestions offers recommendations on the best action and right channel for the next customer interaction. It's designed to accelerate the transition to ...

Zuora two weeks ago announced its first acquisition, Frontleaf, and a new product, Z-Insights. This marks an important moment for both Zuora and what it has called the "subscription economy." The subscription economy has spawned a culture in which people have been conditioned to expect subscription-...

Salesforce on Thursday launched Wave for Big Data, a tool that will help marketers and salespeople leverage customer data in the Salesforce Analytics Cloud. Google, Cloudera, Hortonworks, New Relic, Informatica and Trifacta have signed on to the Salesforce Analytics Cloud Partner ecosystem. Powered ...

Sage and Salesforce put on a lovefest on Tuesday to announce their partnership, in which Sage has developed Sage Life, a product to enable small companies to connect their customer, accounting, payroll and finance data into one system, accessible from any device, anywhere. It's unclear whether the c...

Quosal earlier this week announced a new feature that lets salespeople record a personal explanatory video to go with their quotes and proposals. Videos can be posted directly to Quosal's proprietary Order Porter purchasing experience delivered to clients. "People love to watch the small screen, and...

Roughly a year after it acquired Parature, Microsoft last month unveiled the Spring '15 release of Parature from Microsoft. The new application, the first major release since the acquisition, adds to Parature's self-service and knowledge management functionality. The feature set focuses on increasin...

Engage.cx just closed its first investment round -- $2.9 million in Series A financing. The round of participating investors is noteworthy, but for the CRM industry the real intrigue lays in Engage.cx's premise -- or rather, promise: how to present a unified cohesive customer service operation, no...

Salesforce.com on Monday launched App Hub, an upgrade to its Desk.com customer service platform. App Hub features more than 50 apps for a wide range of functions including e-commerce, email marketing, telephony and text messaging. Partner apps available with Desk.com include Harvest, JIRA, MailChimp...

CRM has been around for a long time now -- more than 25 years. Amazingly, many businesses, including large businesses with revenue in excess of US$100 million, still operate without it. That's amazing, because to many business leaders, CRM has become table stakes when it comes to creating a software...

PRODUCT PROFILE

Tact Premium Goes With the Flow

Tactile, developer of the free mobile enterprise app Tact for Salesforce CRM, has debuted Tact Premium, a paid version with ramped-up functionality. The company showed off the new version earlier this month during Salesforce.com's annual Dreamforce show. It won rave reviews from the crowd, said foun...

Perhaps the most important thing you can do before buying business software is to understand what you really want. Software is different from buying a car -- a physical thing you can inspect and whose operation you understand. It's different from buying a commodity, whose characteristics are already...

PRODUCT PROFILE

Aviso Helps Sales Managers ID the Real Deals

Aviso, a two-and-a-half-year old startup, has launched its first product, Aviso Insights. It is a sales forecasting analytics tool that uses machine learning and portfolio management frameworks to help sales managers answer a fundamental question: What deals can I expect to close this quarter? The a...

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