Trends

The last two years have been rough for many sales and marketing departments: Head counts have been cut, goals have increased, and the emergence of technology has boosted expectations. Those are recent issues, but the issue that persists is that sales and marketing are still too often working at cros...

Most technology buyers understand that system capabilities represent only one part of the buying decision. Service after the sale, ease of doing business, and a commitment to meeting customer needs are also critical in selecting the right technology partner. Most vendors talk a good game when it com...

As businesses worldwide increasingly focus on e-commerce as a vehicle for driving new revenue streams, most e-commerce sites still struggle to leverage the growing wealth of customer data to which they have access. This failure to integrate customer relationship management activities with online vis...

Do you want to close more sales? Do you want to sell more to existing customers? Do you want to get closer to your users online so you can know what they are thinking? A virtual agent could be an effective way for you to do all of the above. What is a virtual agent? Technically, a virtual agent ...

Building better relationships with customers is an ideal that's not limited to any one market, community, industry or even country. The basics are the same, for the most part; they involves collecting data and applying it where appropriate to drive sales and customer loyalty. Understanding this come...

The consequences of providing poor customer service are well known. What is less obvious perhaps is the importance of providing on-target customer experience as a means to boost profitability -- in other words, neither underdelivering nor overdelivering in order to secure optimal customer satisfacti...

Making better business decisions is all about understanding what's happening today and then properly applying that knowledge to improve what will likely happen tomorrow. Because business leaders want this improved power, we've recently seen a resurgence of interest and coverage in predictive analyti...

Adoption is truly the CRM killer. If your employees won't use your CRM system, your investment is an utter waste. However, the way many organizations look at adoption doesn't help matters. All too many adoption failures are attributed to the users -- those darned stubborn employees who can't be both...

Last week was busy in a good way, and also in ways that we have not seen in a while -- and at least some of that busy-ness showed promise for the economy and our industry. In no particular order, Cloud9 Analytics announced it closed its C round financing, SAP held its user meeting in Orlando, Sage ...

Smarter organizations today realize that attending to the quality of customer experience could just be the differentiator that they were on the lookout for. When Patricia Seybold introduced "Quality of Customer Experience," the entire world sat up and noticed. Why QCE? There area several reasons: QC...

Marketing data does yet not evolve the way individuals evolve. The inability for marketers to quickly adapt to rapid changes in how their customers behave is undermining the effectiveness of their communications. How, then, can what is learned about an individual be leveraged into a better experienc...

Sage's introduction of SalesLogix for cloud computing has caused me to do a lot of thinking. The operative terms we use in the industry for software functionality delivered across the Internet is "SaaS" or now "cloud computing," and numerous vendors find themselves twisting themselves and the defin...

By this point, most businesses understand that they exist in a new reality -- the reality that allows customers to communicate with them and with each other in new, faster and in a more pervasive way. Some businesses are actually doing something about it, too -- hence, the emergence of social CRM, s...

The U.S. healthcare sector is about to embark on a multibillion dollar information technology investment program to provide electronic medical records for tens of millions of patients. Doctors will receive as much as $44,000 each to implement an electronic health record system, and hospitals will re...

The majority of today's contact centers employ well-designed, sophisticated self-service strategies, but even with a highly successful self-service application boasting a high call-completion rate, people will always need to talk to people. That is why there will always be a need for live service in...