Trends

I was eating dinner at my favorite Japanese restaurant last night, and I was nearing the end of my meal when the waitress came to the table and presented two beautiful pieces of maguro, or tuna sashimi. When I said I hadn't ordered it, the sushi chef leaned over the counter. "No -- you did not order...

We all like to say our businesses are "customer-centric." It's the de rigueur thing to say these days, and it's the only smart way to describe yourself to your customer audience. But how many companies really revolve around the customer? Not many, and for realistic reasons. For instance, your busine...

The term "cloud computing" has inspired a lot of thought, energy, ideas and enthusiasm. It's also sparked a lot of head-scratching, brow-furrowing and definition-debating. You might think that after several years of the concept being in the forefront of thought around business computing, this might ...

Exhibiting at traditional trade shows is one of the most common marketing tactics used by companies targeting the industrial and manufacturing marketplace. The opportunity for direct engagement with prospects, customers and other vendors who could be potential partners or customers is invaluable. An...

Social media's explosion over the last few years has had some obvious implications for CRM. At first, as in every new thing in CRM, the implications for sales were appreciated first, although they have yet to be fully realized. However, this time around, there are other forces at work -- namely, eco...

FACT: 80 percent of leads generated by marketing are never contacted by a sales person. What a frightening statistic, and what an enormous waste of time, money and resources. "The problem is not that marketing departments are delivering such high numbers of leads that follow-up is impossible. And ...

If you're in the CRM industry, you may have a slightly skewed view of the world when it comes to CRM penetration. Many of my peers, when they hear about a company that still uses a home-brew system to manage sales, marketing and service, are aghast. With hundreds of applications out there and thousa...

About the easiest way for companies to dip their toes into the social media waters is the blog. There are few technical burdens to setting them up, the time needed to create posts can flex with the workloads of the assigned writers, and they can become a conduit for customer conversations through th...

I was at a friend's dual celebration of birthday and wedding anniversary recently, and as part of the occasion someone had prepared two fantastic cakes, which were both amazing to behold and a delight to eat. While the appearance was all to do with the icing, the taste and nutrition were defined by ...

Social CRM has earned widespread appreciation as a real business tool. It's no longer an idea or a theory or a hunch. However, it's still a new idea, and many are approaching it with trepidation because its impact on the bottom line is not yet well understood. I don't believe there's a single set of...

I feel like social CRM has become a burger joint. "You want fries with that?" is the traditional up-sell question made famous in skits and jokes, but now I feel like we need to ask something akin in social CRM. The revised question: "You got any data to go with that?" To date, the lion's share of ...

No self-respecting professional wants to be known as a paper pusher or bureaucrat, but it can be a hard label for them to avoid when they're managing projects. Projects create paper, or more specifically, they create documents. Whether those documents are paper or electronic, they can take on a life...

A funny thing happened to open source CRM over the last few years: It stopped being all about open source and started being about delivering CRM -- at least, for some vendors. That shift makes sense. Customers of CRM products want applications that meet their business needs, not their desire to have...

Less than 15 years ago, establishing a global presence was a conscious decision that a company made. It usually involved long and complex discussions about offices, physical presence and physical travel. With the advent of the Web, all of that changed in an instant. With the establishment of a websi...

Customer service is being touted as a lot of things these days -- "the new marketing," "the new CRM," even "the new sales." That's all well and good, but many customers just wish customer service could be "the new, actually functional customer service." The situation isn't abysmal everywhere; there ...