Trends

INSIGHTS

Sales Forecast Dynamics

Take a look at almost any sales software on the market, and you'll find the vendor's claim that the product accelerates the sales process. It's a given. For years, we've been trying to achieve this acceleration, and we've been succeeding. The only problem with this approach is that it can't go on fo...

Online reviews are a modern-day fact of life for any company operating in the hospitality industry, but an Internet maelstrom erupted on Monday when one hotel's surprising response to that reality was brought to light. Namely, the Union Street Guest House in upstate New York threatened to charge tho...

I was impressed by the announcement by Salesforce.com last week of a new product combination it calls "Sales Reach." It's supposed to be a mashup of sorts between Sales Cloud, Pardot and Communities functionality that helps reps run micro-campaigns, perform nurturing and develop communities. As some...

As Amazon's Fire Phone finds its way into consumers' hands, brick-and-mortar retailers are on guard. Amazon's new device is equipped with technology that seems to have been designed to take showrooming to new heights -- or depths, depending on one's perspective. The Fire Phone, in brief, has functio...

EXPERT ADVICE

6 Ways to Hone Your Lead-Scoring Skills

Your company has a CRM system that employees love and use regularly, and marketing automation tools to help streamline and automate all of your online marketing activities. That's a great start, but did you know that most marketing qualified leads -- more than 94 percent by some estimates -- don't c...

INSIGHTS

Good to Gooder

So far, Satya Nadella's moves as head of Microsoft echo the teachings of Jim Collins' 2001 best seller, Good to Great. It's a book about how and why some companies wallow in mediocrity and others operate at several levels of magnitude higher than their peers -- think Apple for one and Salesforce for...

INSIGHTS

How Many Pipelines Do You Have?

It's general practice to have multiple sales forecasts, and that typically means low and upside potential as well as what's committed -- but the idea of teasing those threads apart only at forecasting time might be old school and no longer applicable. Long before you compile a forecast, you have a g...

Amazon's reputation for stellar customer service could become tarnished if its current flap with the FTC gets out of hand. The FTC is suing Amazon for permitting children to make millions of dollars in unauthorized purchases through its Appstore. Similar accusations have been circulating for years, ...

As much as we may wax on about engaging, enchanting and delighting our customers, most of them are not expecting such an experience. In most cases, their purchase is prelude to something else pleasurable, in the case of B2C -- or profitable, in the case of B2B. They want to get what they need and go...

Despite their financial burdens -- unconscionably high levels of college education debt and a lackluster job market -- everyone wants to know what millenials want. Where will they live? What will they buy? Automakers shake in fear that they won't develop the same obsession for the automobile-oriente...

INSIGHTS

CRM's Transition

It always happens this way. A market erupts or transitions to something new or it goes the way of the dodo and you miss the key turning point. Looking back, though, you can spot the telltale signs of disruption. People like me, who try to forecast these great events, have the reliability of a dartbo...

Virgin Atlantic recently announced the expansion of a pilot project in which flight attendants use Google Glass to meet and greet customers. For the initial project, the airline equipped the concierge staff in its Upper Class Wing at London's Heathrow airport with Google Glass so they would have eas...

OPINION

Toward a More Perfect CRM

"Perfection is the enemy of completion" is a bastardization of a translation of the first line of a poem by Voltaire. That makes the saying itself sort of an example of what Voltaire was talking about -- but it doesn't make it any less true. In the processes we use to run our businesses and deal wit...

INSIGHTS

Show Season Observations

Not that the shows ever end, but as I regain my spot on the ground, I have a few observations from the many shows that I have been to or read about over the last eight weeks. First, if you think that cloud platforms are simply a nice alternative to software licenses, you should think again. It's hum...

If you live in the English-speaking world, you've been exposed to the stereotype of the snotty Parisian. One of the characteristics of this stereotype is that Parisians refuse to speak English. They know how -- but they won't -- and they turn up their noses at anyone who won't speak French. In my ex...

CRM Buyer Channels