Trends

February 17, 2015

For companies such as Cisco, the IoT represents a wealth of untapped riches. The company, which recently reported a 7 percent year-over-year jump in revenue for the quarter ending in January, attributed some of its growth to the Internet of Things -- or as the CEO John Chambers referred to it, the Internet of Everything. He recently said that th...

Verizon Addresses Supercookie Conundrum

February 3, 2015

Users of Verizon Wireless' network and products will find it will be easier to opt out of the carrier's tracking activities. Verizon Wireless, similar to other carriers such as AT&T, has been using a "supercookie" identifier to follow smartphone users' mobile Web activity. This data is then pack...

A Little Dab of Credit Card Data Can ID Customers

February 2, 2015

Credit card users may be dismayed by findings MIT Researchers reported last week in the journal Science: Just a few pieces of vague non-identifying information, namely the dates and locations of four purchases, were enough to identify 90 percent of people in a data set of 1.1 million credit card use...

INSIGHTS

Customer Science

January 28, 2015

Part of my new year routine has been ordering new business cards. In this electronic age, they are the only things I actually print, and I'm a writer! Well, actually, in a few weeks I'll publish a book, Solve for the Customer, in paperback, and the two are related. I made a discovery while writing t...

INSIGHTS

Time to Drill Deeper

January 21, 2015

No, this is not an article about fracking -- drilling for gas and oil in shale. This is about "drilling down" into big data. We've been using the term for a long time and it provides a useful metaphor for data analysis. However, we've conditioned ourselves to think of drilling down only to a superfi...

OPINION

The Top 20 CRM Blogs of 2014, Part 2

January 20, 2015

The second half of the Top 20 Bloggers list is the half that holds the most surprises and fresh faces. This year, it also has the most variety -- from non-English speakers to blogs targeted at small businesses -- as well as plenty of marketing-oriented content. There also are some re-entries to the ...

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