Trends

Both B2B and B2C vendors have been back on their heels for many years because of the improved access to information allowed by the Internet. Unfortunately, conventional marketing approaches tread the same rut marketing was in before automation.

Shopping: It's not what it once was. Forget the long drive to the mall and countless hours of browsing. Customers now simply log in from the comfort of their own home to have the world at their fingertips. The massive uptake of e-commerce is an unprecedented shift in consumer behavior, expectations ...

SugarCRM has agreed to acquisition by Accel-KKR, a leading technology-focused private equity firm. Although the announcement calls the deal "a significant investment," what typically happens when private equity moves in is that venture capital moves out. Private equity likes to own everything and th...

Square on Monday announced that Cash App users could buy and sell bitcoin in all 50 U.S. states. Square began testing Cash App's bitcoin purchasing option last fall and officially launched the option early this year. However, it was not available in four states -- New York, Georgia, Hawaii and Wyomi...

During the same week it was sued by irate investors over progress moving its customer base to the cloud, Oracle protested a procurement process for the Joint Enterprise Defense Infrastructure. The lawsuit will take a long time to resolve, and it's difficult to see how the plaintiffs can prove their ...

Most of us understand how overwhelming it can be moving to a new city. Surrounded by a host of options for dining, shopping, daycare, leisure time, auto mechanics and everything else under the sun, making an educated decision on where to go involves some groundwork. So what is there to do? While man...

A lot of people might have thought Oracle's announcement of the autonomous database at last year's OpenWorld and its subsequent release earlier this year were the whole story, but there's a lot more, and this week's webcast featuring Larry Ellison was proof. Ellison must find his CTO role -- since h...

There are many interpretations of Salesforce's elevation of Keith Block to serve as co-CEO with Marc Benioff. Block has been the company's vice chairman and president for several years, and the elevation simply could be a recognition of the obvious -- he's been doing the job without the title for a ...

Social is nearing the end of its "hypecycle." During that early phase, an innovation is seen as everything from a cancer cure to free lunch. Most of the claims prove baseless, but then something curious happens. Users take another look and discover some things that the innovation is a perfect fit fo...

Worldwide spending on blockchain will hit $1.5 billion this year -- twice as much as in 2017 -- and it will total nearly $12 billion in 2022, according to IDC. The technology is expected to have a five-year compound annual growth rate of 73.2 percent. Cross-business collaboration and interoperabilit...

CRM could be tainted by the failings of social media and the bad actors who exploited social platforms. Today it seems especially important for CRM to separate itself from the worst aspects of social to the extent that we can. There's certainly a lot to say -- from continuing to talk about the care ...

A confusing dynamic has emerged in the software industry caused by the inexorable shift to the cloud. Even before you can get into the analysis, though, you need to identify which cloud(s) you're thinking about -- e.g., infrastructure, apps, platform.

Just think about how philanthropy has been changing at the instigation of Salesforce. From its earliest days, Salesforce has adhered to a 1,1,1 model of giving back to the community. It includes donating one percent each of employee's time, product and equity to charity.