Trends

The coronavirus known as "COVID-19" is posing global threats that are challenging businesses worldwide, forcing them to put new policies and practices into place to prepare for and communicate with their workforces. One of the most critically impacted sectors is the technology industry. The virus ha...

The concept of AI improving emotional intelligence might sound like a paradox. A coded algorithm is not the most natural supplement to human empathy, after all. However, customer experience leaders understand that AI-powered technologies can transform the way businesses understand core audiences. Cu...

Perhaps you're a direct-to-consumer brand trying to build brand awareness and tell your story. Perhaps you're looking to increase branded search volume across search engines like Amazon, Google, Bing and others. Maybe your brand is focused on new customer acquisition in your sales funnel and you hav...

Social selling has changed how online consumers are interacting with and buying from e-commerce businesses. Why? Because it's had a huge impact on the buyer's journey as a whole. Today, we live in a digital world, and this means the consumer has the upper hand, thanks to the growth in e-commerce and...

Salesforce just announced it would buy Vlocity -- a startup with all the markings of a unicorn including a billion-dollar valuation -- for $1.33 billion. Vlocity was cofounded and led by David Schmaier, who was executive vice president at Siebel Systems in its go-go years. When Oracle bought Siebel ...

Two things are happening simultaneously: The RSA Security Conference is in full swing and so is COVID-19. It's a strange juxtaposition. The conference is going on undeterred just a few blocks from where the mayor declared a state of emergency due to the ongoing spread of the virus. There's also topi...

To make purchases, shoppers need an Amazon account and the free Amazon Go app from the Apple App Store, Google Play, or Amazon Appstore. The app can be downloaded onto a recent-generation iPhone or Android phone. They use a QR code from the app to enter the store.

With the introduction of the CCPA this year and GDPR in 2018, the age of data privacy has begun, bringing the opportunity for businesses to harness it to gain competitive advantage. There are both challenges and opportunities for businesses that aim to deliver superior customer experiences while adh...

Brightback recently published a report on customer churn and what more than 400 subscription companies say they're doing about it. Its findings are in line with many other sources, and the data deserves an examination.

You just started your Software as a Service company. With hard work and dedication, you've created a solid product that solves the challenges your business-to-business customers face on a daily basis. With any new product, questions arise on how to get the most from it. Your customers want the best ...

Over the last quarter-century, Amazon has transformed itself from an online bookseller into an e-commerce behemoth that's reshaping retail economics. In 2018 alone, Amazon reported more than $232 billion in revenue -- a number that's sure to jump once 2019's final revenue figures are released. Those...

CRM is an industry that's been full of turning points, and I think it is at another. There have been many smaller turns, like the additions of analytics, social media and process flows. However, to get a sense of this point in time, I think you have to go all the way back to the turn of the century ...

A coding error in an app used to count vote totals in the Democratic caucuses in Iowa has delayed the release of final tallies, the state's Democratic Party announced. Although the data collected by the app was sound, it was reporting only a portion of that data to party headquarters due a coding is...

For most businesses, meeting target sales goals and key revenue metrics are top priorities. While executive teams understand that building positive relationships with customers is important, it isn't the easiest metric to quantify. For this reason, many companies end up ignoring the work it takes to...