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INDUSTRY ANALYSIS June 23, 2004

In my world I have discovered that diversification is instinctive in children. I have been collecting data for more than a dozen years now, and it looks to me like the second child is a natural-born brand manager. Whatever numero uno does, number two will find a way to play a riff that differentiates him enough so that he get...

INDUSTRY ANALYSIS

Can You Trust Your CRM Data?

June 8, 2004

It's time to leave behind the hype of each new application release and get fundamental about what you are doing with your CRM strategies in the first place. Here's the bottom line: You will only be able to reach your goals if the processes that feed your CRM applications with verifiable, reliable, r...

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