Articles by Swamy Viswanathan

Self-service is a concept that has been evolving. In decades past, self-service meant providing a detailed manual. The downside, of course, was that a printed manual could not be updated dynamically and was costly to distribute. In the late 1990s, with the advent of the Web and content management, self-service meant the publishing of information o...

Less than 15 years ago, establishing a global presence was a conscious decision that a company made. It usually involved long and complex discussions about offices, physical presence and physical travel. With the advent of the Web, all of that changed in an instant. With the establishment of a website, every company, no matter how big or small, wa...