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Society's expectations for more personalized products and services have risen. As a result, vendors need to better understand their customers and prospects in order to remain competitive in the marketplace. One of the best ways for a company to do this is to spend time examining the interactions between its employees and customers. Speech analytic...
With tough economic times upon us, it is more important than ever to maximize the effectiveness of search engine marketing (SEM) initiatives (defined as paid search, paid inclusion and search engine optimization) to drive both online and offline conversions. In September and October of 2008, Aberdeen surveyed over 200 organizations to unearth Best...
What is unified communications (UC) and why do you need it? UC is not unified messaging, and it isn't a unified desktop. But both of these technology solutions help to support a unified communications architecture. In fact, according to Aberdeen, a Harte-Hanks Company, UC is the convergence of such technologies as instant messaging, e-mail, voice over Internet protocol (VoIP), presence and e-commerce in or near real-time.
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