Articles by Steve Castro-Miller & Matt Tharp

This story was originally published on Dec. 7, 2010, and is brought to you today as part of our Best of ECT News series. Companies spend a lot of money to drive traffic to their websites. Reactive live chat implementations, while highly beneficial, are similar to search engine optimization -- "the more impressions, the better." However, placing a...

Companies spend a lot of money to drive traffic to their websites. Reactive live chat implementations, while highly beneficial, are similar to search engine optimization -- "the more impressions, the better." However, placing a live chat button on your website will not generate more traffic to your website, nor does it guarantee that your most qualified visitors will chat. ...