Articles by Roberta O\'Keith

Today's customer feedback world is extremely complex with data coming from a variety of sources. With the growing number of cross-functional teams and silos within an organization, leaders have been finding it increasingly difficult to capture the full 360-degree view of the customer to drive true change within an organization. While it's clear th...

Today's customer feedback world is extremely complex, with data coming from a variety of sources. With the growing number of cross-functional teams and silos within an organization, leaders have found it increasingly difficult to capture a 360-degree view of the customer and drive true change While it's clear that problems exist, what's less straig...