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Customer relationships are damaged when companies hear too late about customer concerns or issues to do anything to repair them. Even worse, many crucial concerns aren't being heard by the right people at an organization. For example, are managers aware of which customers are unhappy? Did an employee treat a customer unfairly? What are the specific factors that caused a customer to leave? Which of your organization's services matter most to customers, by priority?...
All company executives believe that having loyal customers is a key to business success. However, what are executives really doing about it? Most will point to their customer care training or CRM system and say, "That's how we take care of loyalty here." Some will also point to their monthly newsletter or discount program to demonstrate their effor...
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