Articles by John Higgins

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Taking Airline CRM Efforts to New, Higher Altitudes

Consider the advantages of joining an airline frequent flier program (FFP): The more you travel, the more points you earn. On the other hand, the more you travel, the more likely your baggage will be lost. Or the airline will still charge a fee for converting frequent flier points into a "free" extra trip. Or the airline will change its policy and impose an expiration date for using your thousands of hard-earned mileage points...

MARKET SNAPSHOT

The State of BPM: Poised for Takeoff

Nothing like a recession to spur business growth In the business process management (BPM) space, the current downturn has presented a major marketing opportunity for software and IT service firms. Sparked by customers seeking to cut costs and by innovations in e-commerce, the BPM market could easily double over the next several years....

How do you primarily follow the FIFA World Cup?
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