Articles by Jacob Loveless

The tides are turning in the consumers' direction. New shifts in the consumer market solely based on their preferences have taken hold in the retail industry, especially in e-commerce, as personalized experiences are now an integral part of the customer journey In a larger context, personalization in 2023 will be more about brands tailoring their m...

It's the most wonderful time of the year -- for online stores Here's some more good news. Despite inflation, just over 50% of consumers plan to spend the same or more this holiday season as they did last year, according to NPD. The busy shopping months are upon us, so now is the time to optimize your website and think about holiday-specific offers ...

Mobile ad spending in 2021 set a record by reaching $295 billion globally, a 23% increase from 2020. This trend will continue in 2022 -- with the figure projected to reach $350 billion by the end of this year. The reason? We're spending more time on our mobile phones. In fact, the average person now spends four to five hours per day on their phones. As of last month, in the U.S., roughly 53% of web visits originated from mobile devices...

Ever go to the grocery store, fill up your shopping cart with delicious items, and then decide to just ... walk away? How about scanning items in the checkout line only to say "nah" and simply ditch the whole enterprise? Of course, you haven't....