Articles by Hesh Reinfeld

At 5.30 p.m. on Friday while you're stuck in traffic heading home, I'm just beginning to get in stride. The timing is ideal. Secretaries are gone, and the executives that I want to reach are still at their desks finishing up e-mails to subordinates or calls to the West coast. They even pick up their phones just in case it's the CEO It's a perfect t...

When the phone stops ringing, we all know what we need to do: Open up our overpriced CRM (customer relationship management) databases and start making calls My CRM makes it very easy for me. It prioritizes calls based upon their probability of success....