Articles by David White

As companies head out into the brave new post-recession world, the top two goals for marketers are organic revenue growth (37 percent) and margin growth (41 percent), according to Aberdeen's Q4 2010 Business Review. To help achieve these objectives, marketing budgets grew by an average of 4 percent for 2011, chief marketing officers reported. The crucial question, then, is this: How do CMOs invest that marketing budget wisely to maximize gains?...

Aberdeen Group's September 2009 report "Enterprise Search - Discover the Next Opportunity for Growth" investigated the strategies and tactics companies have used to drive productivity and improve customer service using enterprise search. In that report, Aberdeen used four key performance criteria to distinguish Best-in-Class companies -- the 20 percent of companies that achieved the stronger gains in productivity and reduced customer support costs, when compared to all other companies.