Articles by Christopher J. Bucholtz

With the proliferation of smartphones and similar handheld devices, it only makes sense that data -- especially customer data -- is following these devices into the field. The scenarios in which sales and field service people can use the data collected by CRM are many and, in a lot of cases, obvious. However, there are also many ways for CRM to go into the field, and it's crucial to match the needs of your workers with the IT and security priorities of your company...

There's no longer any debate about whether social media's going to have a huge impact on CRM. The questions now hew to two distinct tracks: How huge will the impact be? ...