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In June and August of 2010, Aberdeen surveyed more than 453 executives regarding their 2011 Marketing Executive's Agenda The results regarding their most significant challenges were compelling: 61 percent of all companies stated that the difficult economic environment was the top pressure facing their marketing programs. As a result, nearly half of...
On July 5, Pitney Bowes announced it had received acceptances for over 90 percent of the existing issued ordinary shares of Portrait Software, a leading provider of solutions that focus on enhancing customer relationship management systems and enabling clients to achieve improved customer retention and profitability. The acquisition, valued at 44 ...
In May and June of 2010, Aberdeen surveyed more than 260 executives regarding their plans for the second half of 2010 and the first half of calendar 2011. The results were clear and compelling -- marketing's ability to access and understand customer experience data means success or failure for companies. Given the average chief marketing officer's job tenure of 23 months, there is no time to waste! ...
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