Articles by Andrew Boyd

The budget cuts and spending freezes resulting from the current economic downturn have reduced the number of legitimate opportunities for sales representatives; therefore, organizations are placing a renewed emphasis on cutting costs and customer retention to combat certain economic realities. In an ongoing attempt to meet the expectations of pros...

In an effort to gain a competitive edge in the market, companies are implementing customer self-service solutions to address two distinctly separate business challenges -- improving the customer experience and cost reduction While the cost-related benefits of self-service are widely understood, and arguably self evident, new research by the Aberdee...

"We need more leads!" cries the sales manager. "What happened to the ones we gave you last month?" replies the marketing manager. "Those leads were lousy" retorts the increasingly frustrated sales manager... and so goes the never-ending lead "quality vs. quantity" debate in many organizations New research suggests that this stereotypical back and f...